Info for Restaurants

Experience a Taste of Oktoberfest at your Restaurant!

RESTAURANT APPLICATION FORM 

WHAT’S IN IT FOR YOUR RESTAURANT?
• A dedicated page on the OktoberLICIOUS website to feature your location and highlight your OktoberLICIOUS menu,
including photos, links to your website and links to reserve a table
• NEW THIS YEAR – Restaurant listing in the dining section of the Kitchener-Waterloo Festguide DEADLINE AUG 22
including photos, links to your website and links to reserve a table
• The benefit of a dedicated promotional campaign to support OktoberLICIOUS valued at over $50,000, including:
– A radio campaign on 91.5 The Beat and 107.5 Dave Rocks
– A print advertising campaign in the Waterloo Region Record
– Advertising in the annual Kitchener-Waterloo Oktoberfest FestGuide (80,000 copies)
– Web banner advertising, email marketing and social media promotional posts
• Point of Sale materials to help promote your OktoberLICIOUS feature menu at your location
• Assistance from our festival partners in creating beer and wine pairings for your OktoberLICIOUS feature menu (by request)
• Nine “Single Day Passes” admitting two people to the various festhallen
during the festival

WHAT’S IN IT FOR YOUR CUSTOMERS?
• A chance to get great value on your prix fixe menu or Oktoberfest Special, and taste first hand the creativity of your kitchen
with a unique Oktoberfest-Inspired menu & pairings

WHAT’S IN IT FOR YOUR SERVERS?
• Invitations for your entire staff to attend Hospitality Industry Night at Concordia Club on Wed. October 11, 2017

HOW DOES YOUR RESTAURANT PARTICIPATE?
Restaurants wanting to participate in OktoberLICIOUS just have to follow these easy steps!
1. Submit your OktoberLICIOUS Entry Form detailing your feature menu and entry fee of $180 (+HST) to heidic@oktoberfest. ca
2. Send in photo, Chef Bio and photos along with any other info for your page on the OktoberLICIOUS website
3. Create an Oktoberfest-Inspired Feature Menu! This can either be:
– A three-course prix fixe menu with great value, where at least two items have an oktoberfest-twist
– A speciality item featured for the duration of the program.
– Send your menu details to heidic@oktoberfest.ca no later than September 1st
4. Decide which delicious beer or wine would pair best with your feature menu (see list of accredited products)
Need help? Our partners can assist with the pairing! A complete list of eligible products are listed in this package
5. Promote your OktoberLICIOUS menu by posting the promotional materials delivered right to your doorstep
6. Make sure all your staff are aware of the OktoberLICIOUS feature menu and are telling your customers!
8. Ask us how you can enhance the experience with live Oktoberfest entertainment, souvenirs or signage!

ELIGIBILITY CRITERIA
• Must be an existing, full-service restaurant located in Kitchener, Waterloo or Cambridge
• Must be in operation for the entire duration of the program (Sept. 23 – Oct. 15)
• Must be in good standing with the Waterloo Region Board of Health
• Must demonstrate appropriate savings to the customer and minimum two
oktoberfest-inspired items on a three-course prix fixe menu.
• Alcohol pairings are not required, but any pairings must be with accredited oktoberfest
products to be used in OktoberLICIOUS menus (See list below)
• Restaurants with multiple locations operating under the same name and menu can
apply with one application


DEADLINE TO SUBMIT YOUR ENTRY FORM IS AUGUST 22, 2017
DEADLINE TO SUBMIT YOUR MENU IS SEPTEMBER 1, 2017
**Is your restaurant or eatery a member of the UpTown Waterloo BIA or Downtown Kitchener BIA??
Then your participation in the Oktoberlicious program is FREE!Restaurants check back for 2017 information