Info for Restaurants

Experience a Taste of Oktoberfest at your Restaurant!

Restaurants check back for 2017 information 

OktoberLICIOUS brings the Spirit of Gemuetlichkeit to your restaurant and provides a great opportunity to explore the outstanding cuisine in Waterloo Region, all during Canada’s Greatest Bavarian Festival! The goal of this program is to drive festival patrons to your location for an Oktoberfest experience during the busy festival time. OktoberLICIOUS is a prix fixe / specialty menu program (with optional beer and wine pairings) offering exeptional value with a Bavarian-twist! Participating restaurants will benefit from a PROMOTIONAL PACKAGE WORTH OVER $50,000 as part of Kitchener-Waterloo Oktoberfest 2017!

WHAT’S IN IT FOR YOUR RESTAURANT?

  • A dedicated page on the OktoberLICIOUS website to feature your location and highlight your OktoberLICIOUS menu, including photos, links to your website and links to reserve a table
  • The benefit of a dedicated promotional campaign to support OktoberLICIOUS valued at over $50,000, including:
    • A radio campaign on 91.5 The Beat and DAVE FM
    • A print advertising campaign in the Waterloo Region Record
    • Advertising in the annual Kitchener-Waterloo Oktoberfest FestGuide (80,000 copies)
    • Web banner advertising, email marketing and social media contesting
  • Point of Sale materials to help promote your OktoberLICIOUS feature menu at your location
  • An Official Oktoberfest Decoration package with posters, banners and window decals
  • Assistance from our festival partners in creating beer and wine pairings for your OktoberLICIOUS feature menu (by request)
  • Nine “Single Day Passes” admitting two people to the various festhallen during the festival

WHAT’S IN IT FOR YOUR CUSTOMERS?
• A chance to get great value on your prix fixe menu or Oktoberfest Special, and taste first hand the creativity of your kitchen with a unique Oktoberfest-Inspired menu & pairings*

WHAT’S IN IT FOR YOUR SERVERS?
• Invitations for your entire staff to attend Hospitality Industry Night at Concordia Club on Wed. October 12, 2016

HOW DO YOU PARTICIPATE?
Restaurants wanting to participate in OktoberLICIOUS just have to follow these easy steps!

  1. Submit your OktoberLICIOUS Entry Form detailing your feature menu and entry fee of $250 (+HST) to lauried@oktoberfest.ca
  2. Send in photo, Chef Bio and photos and any other info for your page on the OktoberLICIOUS website.
  3. Create an Oktoberfest-Inspired Feature Menu! This can either be:
    – A three-course prix fixe menu with great value, where at least two items have an oktoberfest-twist
    – A specialty item featured for the duration of the program.
    – Send your menu details to lauried@oktoberfest.ca no later than September 1st
  4. Decide which delicious beer or wine would pair best with your feature menu (see list of accredited products).  Need help? Our partners can assist with the pairing! A complete list of eligible products are listed in the package
  5. Promote your OktoberLICIOUS menu by posting the promotional materials delivered right to your doorstep
  6. Make sure all your staff are aware of the OktoberLICIOUS feature menu and are telling your customers!
  7. Ask us how you can enhance the experience with live oktoberfest entertainment, souvenirs or signage!

ELIGIBILITY CRITERIA
• Must be an existing, full-service restaurant located in Kitchener, Waterloo or Cambridge
• Must be in operation for the entire duration of the program (Sept. 24 – Oct. 16)
• Must be in good standing with the Waterloo Region Board of Health
• Must demonstrate an appropriate savings to the customer and minimum two oktoberfest-inspired items on a three-course prix fixe menu.
• Alcohol pairings are not required, but any pairings must be with accredited oktoberfest products to be used in OktoberLICIOUS menus
• Restaurants with multiple locations operating under the same name and menu can apply with one application

DEADLINE TO SUBMIT YOUR ENTRY FORM IS JULY 28, 2017
DEADLINE TO SUBMIT YOUR MENU IS SEPTEMBER 2, 2017

**Is your restaurant or eatery a member of the UpTown Waterloo BIA?  Then your participation in the Oktoberlicious program is FREE!

Proudly sponsored by: 

UpTown-Waterloo-2015-WATERLOO